Turn One Idea Into 20 Pieces of Content With Repurposing

Replicate Pierre Herubel's 50M Views Repurposing Factory

A simple system that turns one idea into 20+ posts in video, text, and image formats with tools you already use and lightweight AI.

For:

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LinkedIn

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Newsletter

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YouTube

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five stars
Trusted by 50+ B2B Professionals
What students are saying about Pierre's trainings:
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five stars
497+ Happy Students
Testimonial author
Pierre-André Patry
Head of SEO Freelancer
"Pierre content course allows me to drive more qualified leads in my LinkedIn inbox since I have begun to use his methods. I have closed more than 20 000$ on the last 2 months, my content strategy is better predictable and generates more revenue now!"
Testimonial author
Bart Spronk
Growth Consultant
"The course is in one word amazing! Everything I need for marketing strategy, content creation and great execution are there. I still only utilized a part of the course and there is so much more to use and learn. Great value for money from Pierre."
Testimonial author
Bruno Desiderio
Founder @Client Values First SRL
"Pierre created the best training I have ever seen in marketing and content strategy. I use it nearly every day to challenge myself and my clients."
Testimonial author
Gaspard Pastural
Growth/Product Marketing
"This course was the best I've taken by far. It clarified my entire content strategy after months of struggle, giving me confidence in my work immediately. Just within two weeks, I already see my content perform better, as I receive DMs from peers and potential clients. I'm finally gaining some public authority, after posting for sooo long! Thanks Pierre :D"
Testimonial author
James Londesborough
Managing Director @Ignite Marketing & Sales Ltd
"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."
Testimonial author
Kedeisha Bryan
Founder @Data in Motion
"The course, feedback, and coaching has been one of the best and actionable I've had.The exercise we went through when writing a post together from scratch has been a game changer."
Testimonial author
Pierre-André Patry
Head of SEO Freelancer
"Pierre content course allows me to drive more qualified leads in my LinkedIn inbox since I have begun to use his methods. I have closed more than 20 000$ on the last 2 months, my content strategy is better predictable and generates more revenue now!"
Testimonial author
Bart Spronk
Growth Consultant
"The course is in one word amazing! Everything I need for marketing strategy, content creation and great execution are there. I still only utilized a part of the course and there is so much more to use and learn. Great value for money from Pierre."
Testimonial author
Kedeisha Bryan
Founder @Data in Motion
"The course, feedback, and coaching has been one of the best and actionable I've had.The exercise we went through when writing a post together from scratch has been a game changer."
Testimonial author
Bruno Desiderio
Founder @Client Values First SRL
"Pierre created the best training I have ever seen in marketing and content strategy. I use it nearly every day to challenge myself and my clients."
Testimonial author
Gaspard Pastural
Growth/Product Marketing
"This course was the best I've taken by far. It clarified my entire content strategy after months of struggle, giving me confidence in my work immediately. Just within two weeks, I already see my content perform better, as I receive DMs from peers and potential clients. I'm finally gaining some public authority, after posting for sooo long! Thanks Pierre :D"
Testimonial author
James Londesborough
Managing Director @Ignite Marketing & Sales Ltd
"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

You need to create content at scale BUT you don’t have time for this

The solution is called “Repurposing” but you don’t have the right system for it. Most repurposing advice is: “Turn your post into a newsletter.”

Ok… But that’s not enough in 2025.

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Content demands are higher than ever and speeding up exponentially with AI.

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Consumers expect more than just text-based posts. To attract the most customers, you also need infographics and videos.

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If your system doesn’t react to audience feedback, you’ll waste hours on long-form posts that were doomed from the start & grow at a snail’s pace.

Creating content at scale is hard. Repurposing sounds like the fix but you don’t have the right system for it

Most repurposing advice is: “Turn your post into a newsletter.”

Sure, that’s a start. But in 2025, it’s not nearly enough.

Competition is exploding

AI is speeding things up, and the bar keeps rising. It’s hard to keep up.

A gradient line chart titled "Content Creation," showing a rising trend from 2020 to 2025 with fluctuations along the way and a sharp increase at the end.

Text isn’t enough

You need visuals, carousels, illustrations, infographics & short-form videos.

Two LinkedIn posts shown on mobile screens—one with a viral infographic and one with a talking-head video. Both show high engagement with likes, comments, and reposts.

It's easy to waste time

Without the right system, you can spend hours on posts that never had a chance.

A LinkedIn post about mindfulness with only 4 reactions, 0 comments, 0 shares, and an engagement rate of 0.86%, highlighting low post performance.

Fortunately for you, there’s a NEW* repurposing method I’ve used to get:

*I'm confident to say NEW because I use repurposing tactics no one else is using.

50m
Content Impressions
144k+
LinkedIn™ Followers
7.7k+
YouTube Subscribers
27k
Email Subscribers
$1.5m
Revenue from Content

And today I’d like to hand it to you on a silver platter so you can copy-paste my methods, starting today.

This is for you if you're struggling to scale content distribution

You're a B2B marketer, founder, or creator and...

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You’re stuck in the content hamster wheel

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You don’t have a repurposing system

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Your posts flop after hours of work

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You want to use AI without sounding robotic

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You’ve wondered, “Is content marketing even worth it?"

Visual representation of low engagement and impressions across platforms like Instagram, YouTube, and Substack, with LinkedIn at the center and AI tools like ChatGPT trying to connect and improve performance.

At the end of this program you will be able to:

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Turn 1 idea into 20+ content pieces

Use a repeatable workflow to multiply your best insights.

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Pre-validate content with short-form posts

Avoid wasting time on long-form ideas that flop by testing them first.

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Publish like a team of 4

Use AI-powered repurposing flows that scale output without sounding like AI spam.

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Clone the same system I used to generate $1.5M+

A plug-and-play engine built for multi-format, multi-channel visibility.

I use the Repurposing Factory every day to publish at scale, get more impressions, and drive more leads in half the time

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Hi, I’m Pierre Herubel and I made 50,000,000 impressions in 3 years

B2B content creator and founder of a 7-figure agency.

Here’s what the Repurposing Factory helped me achieve:

This LinkedIn carousel got 200,000 views but it only took me 30 minutes to create:

LinkedIn post with 200,000 impressions featuring “45 B2B Marketing Rules” and a preview of illustrated carousel slides.

I knew this newsletter would work before even writing it because I pre-validated the concept with a short-form post:

A newsletter titled “20 Fundamental B2B Marketing Rules” with a visual of the author and carousel preview, used to validate the concept through a short-form post before writing.
$1.4M
with content
120k+
followers on LinkedIn
50k
views per day online
320+
marketing projects in 8 years

I turned a single concept into a 69.7K views YouTube video that brought thousands of emails, and inspired a product that made me $100,000:

YouTube video with 69.7K views titled “LinkedIn Content Strategy 2025,” which led to thousands of email signups and a $100K product launch.

Every week, I post:

- 5 infographics
- 3 short-form videos
- 1 long-form videos
- 7 text-based social posts
- 2 long-form newsletters

…across LinkedIn, YouTube, Substack, and email…

…all while managing:

- An agency at $40K MRR
- A coaching & course business
- Regular releases of new offers

…and I still manage to take my weekends off, indulge my hobbies (drawing, playing video games, reading philosophy), and hanging out with my girlfriend.

So, people often ask me:

“How do you produce so much content of different formats across multiple channels without hiring a big team or burning out?”

The key is my Repurposing Factory which allows me to create content at scale without reinventing the wheel every time I start, so I can repurpose designs, copy, and concepts, fast.

What’s included in the Repurposing Factory program:

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30+ video lessons

Gain instant, lifetime access to over 30+ bite-sized video lessons with actionable tips and tactics.

Screenshot of the Content Repurposing Factory course library with 30+ video lessons across modules on systems, routes, AI, and visual assets.
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Library of AI prompts & Workflows

These little-known AI prompts let you input audio, video, or text into ChatGPT, and auto-ideate audio, video, or text content.

Notion dashboard titled “Repurposing Factory” showing templates and workflows for content repurposing using tl;dv and ChatGPT
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Design masterclass

Learn how to design carousels and infographics that gain tons of views, engagement, and attention from prospects using Canva.

A split-screen image showing a Canva design titled "7 Repurposing Tactics to turn 1 idea into 20 posts" on the left, and a man speaking into a microphone on the right, as if recording or presenting the content.
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15 plug-and-play infographic templates

Re-use the same infographic templates that already went viral for me and my students (1 student got 50K views with 1 of these templates!).

15 customizable infographic templates with an example LinkedIn post that went viral using one of the formats.

What makes Repurposing Factory a system you’ll actually stick with

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Covers image, text, audio and video formats… not just writing.

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Built around the audience feedback loop… so you don’t waste time crafting long-form content that’s likely to flop.

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Designed for more than just solopreneurs… founders, consulting firms, SaaS, podcasters, agencies, can all benefit from this system.

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Includes plug-and-play design templates + AI prompts + Notion checklists… to make it easier and faster than ever to deploy what you learn.

Animated GIF showing how Repurposing Factory stands out from other systems with multi-format support, audience feedback loops, and plug-and-play tools.

The step-by-step system to help you turn 1 idea into 20+ content pieces

Module 1

Understand the foundations of a repurposing system that scales impressions (and leads)

In this foundational module that’s 20% theory, 80% application, you’ll discover the role of the audience feedback loop in repurposing.

Traditional repurposing systems don’t take it into consideration, but the audience feedback loop is at the core of the Repurposing Factory … and it’s why this method is easy to stick with and causes your ideas to get better with each iteration (like an aged fine wine).

Plus, you’ll gain clarity on how repurposing fits into your broader content strategy, including the content library system and manifesto that enabled me to repurpose my way to $270K+.

Overview of core repurposing modules including methodology, processes, and templates shown in Notion.
Module 2

Install Your Repurposing Factory with The 11 repurposing routes

Uncover the 11 repurposing routes I use weekly to get the maximum reach per unit of content created. You’ll get a dedicated video lesson covering each route in detail so you can pick and choose the routes that are most relevant to you.

These routes include how to turn a winning LinkedIn post into a beautiful-looking carousel (for LinkedIn AND Instagram), how to use proven newsletter issues as the script for YouTube videos, and more techniques you’ve never seen before.

Flowchart showing how content is repurposed into LinkedIn, Shorts, YouTube, and PDFs in the Repurposing Factory system.
Module 3

Fuel Your Content Strategy with AI-powered Repurposing (without killing your voice)

Use AI to extend your content, but without losing your style. You’ll learn how to convert audio/video raw materials to publish-ready content with AI (process + prompts).

Plus, steal my 5 repurposing prompts to execute any repurposing route in a fraction of the time. Distribute like a team of four full-time staff as a solopreneur!

AI-assisted LinkedIn content bootcamp using tl;dv and ChatGPT to extract insights from recorded sessions.
Module 4

Use Visual Assets at the Center of Your Repurposing Factory

Most repurposing systems stop at text-based posts. Repurposing Factory closes the gap by showing you how to design and reuse visual assets, including: infographics, carousels, videos, photos, and more.

Now anyone can elevate their brand online by using my Canva masterclass to pump out scroll-stopping repurposed designs, fast (even if you’re not a good designer).

Tutorial on creating a visual asset library in Canva using infographic templates for repurposing.
Module 5

Repurposing Challenge: Start repurposing now!

To help you get an immediate win, this module walks you through X hands-on exercises to show you exactly how to execute the teachings of the course.

You’ll walk away from this module with ready-to-publish content that surfaced from your existing assets, seemingly like magic!

A video lesson showing a LinkedIn post asking, “So what is the process to create GREAT content?” with the speaker explaining on the right.
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Build your Repurposing Factory today

$397 $197
What’s included:
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Instant, lifetime access to 30+ pre-recorded video lessons

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My AI prompts and workflows to accelerate repurposing

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Design masterclass to design beautiful carousels, infographics

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15 infographic templates (that drove 50k impressions for 1 student)

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Notion checklists to help you implement everything with ease

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14-Day money back guarantee

This course includes a 14-day refund guarantee under certain conditions. Please refer to the terms and conditions for exact details.

Special launch-only bonus: Pierre’s $45,000 funnel breakdown

A step-by-step walkthrough of the exact funnel I used to generate $45,000 from content in one month.

Enroll today and you’ll also get instant access to a special bonus:

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My workflow and system that drove leads and sales.

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Screenshots showing the offers, CTAs, and structure.

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A breakdown of the tools and platforms I used.

Video lesson showing how a $45K coaching offer was sold using a simple LinkedIn funnel with a 90% profit margin.

Frequently asked questions:

How long is the course?
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What is Repurposing Factory, exactly?
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What channel does the course cover?
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Does the course cover design?
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I’m busy, I’m not sure I have time to do the course
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In which case should I not buy the course?
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Do I have any guarantee it will work?
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Repurposing isn’t extra work — it’s smarter work

Your next high-performing post is already buried in a draft, doc, or Loom. Now it’s time to make it work harder for you.